Sales Promotion
Even if your brand is iconic, it has competition. T.O.P. Marketing is an expert at giving your prospects and customers an extra compelling reason to purchase your product or service.
Even The Most Iconic
of Brands
Have
Competition.
When T.O.P. Marketing conceives of a sales promotion for your brand, it responds to your set of specific objectives. Ultimately, our sales promotions are designed to attract your targeted prospect or existing customer, generate or increase demand for your product or service and stimulate incremental sales and revenues.
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What Are Some of Our Strategic Programs?
Gift with purchase
Seasonal campaigns
Enter to win
Bundle pack
Contests
Cross sell promos
Sampling
Online discount codes
Trial period offers
On-pack
Special discounts
In-pack
Product offers
Collect to redeem
Loyalty offers &
programsCo-branded & joint
programsDigital coupons
In store point of purchase offers
Buy 1 get 1 free or discounted
The T.O.P Marketing Approach
is Straightforward and Uncomplicated.
The Steps Are as Follows:
- 1
We Listen Carefully to Your Briefing
- 2
Strategic Ideation and Concept Development
- 3
Promotional Program Options Are Presented
- 4
Program Development & Final Reviews
- 5
Deployment / Execution
- 6
Track, Monitor and Report
What Can T.O.P. Do For You?
-
Increase
Consumer
Demand -
Generate
First Time
Trial -
Increase
Order
Value -
Stimulate
Competitive-
Switch -
Create
Impulse
Purchase -
Persuade New
Subscription
Applications -
Expand
Your
Customer Base -
Influence
Early
Purchase -
Capture
Market
Share -
Acquire
New
Users -
Generate
Referrals -
Increase
Sales
Examples of Our Work
-
ProjectMiller Lite Display Unit with Gift Promo
DescriptionThis in-store gift-with-purchase program entitled the consumer to receive a free branded ball cap with each case of beer purchased.
-
ProjectJoico Voucher Promotional Program
DescriptionEducational training vouchers for beauty classes were offered as redeemable rewards for sales achievements of professional grade Joico beauty products across Canada.
-
ProjectMolson In-Store Contest Promotion
DescriptionThe inside of Molson Canadian and Molson Export beer cases were printed with a PIN# and contest website address. Consumers could register their unique PIN# online to be an instant winner for Boston Pizza prizes, and for a grand prize of an Addidas product kit or an NHL gift card.
-
ProjectMolson In-Store Contest
DescriptionA promotional website splash page was created to accept QR codes that consumers could scan from a Molson Canadian advertising poster at point of sale to win a branded hockey vest.